
Heart Guided Mind was created with one simple belief:
being soft doesn’t make you weak, it makes you human.
In a world that often tells us to hide how we feel, Heart Guided Mind exists to do the opposite. This brand is a space where feelings are not only accepted, but understood. A space where kindness matters, vulnerability is strength, and no one has to feel alone in what they are going through.
I started Heart Guided Mind to build more than just a clothing brand. I wanted to create a community, a safe place for people to feel seen, heard, and supported. I also want to spread awareness as mental health is not ever something to joke about or be taken lightly. Mental health isn’t something to be ashamed of, and it’s something we should all feel comfortable talking about.
Every design is created with intention, to spark conversation, spread awareness, and remind you (and everyone around you) that it’s okay to feel.
Whether you’re having your best day or your hardest one, you'll always belong here.
This is more than clothing.
This is Heart Guided Mind.

Hello! My name is Abby , I am 19 years old, I am the founder of Heart Guided Mind Co. , and I am so excited that my vision and dream has come to life! The subject of mental health has become a subject that is very important to me. I have struggled with it myself and I know many people who have fought/are still fighting the mental heath battle as well. I lost my dad to a drunk driver at the age of 14 and I have been struggling with my mental health ever since. I have also struggled to talk about my mental health as it is often a subject that is made out to be something much smaller than it truly is. I want to create a safe environment and spread awareness about this topic because unfortunately we lose people to their mental health battles every day. I want this to change, this needs to change, and this is only the beginning.
God Bless 🫶🏼